Target Audience
Sex: I think that the target audience for my song would be both male and female. Possibly slightly more popular with women.
Age: The target audience would be from around 15 - 30, this does not mean that people not in this age category would not listen to Jack Johnson's music but typically it would be this age range.
Interests: My target audiences hobbies may include listening to music, playing on games consoles such as the Play station, X box and Nintendo. I believe they would typically like being outdoors, doing things such as camping, playing sports with friends and possibly surfing.
Music: My target audience would possibly have a great interest in music and would not only listen to mainstream music, they may go to music events and festivals. They may also be able to play a musical instrument or be able to sing. Other artists that they may enjoy listening to are of course Jack Johnson as well as; James Morrison, Newton Faulkner, Bruno Mars and Colbie Collait.
Shops: I think that the target audience would generally shop in generic mainstream shops. For food shopping they would shop in supermarkets such as Tesco and Morrisons. Whilst clothes shops that would be popular with my target audience would include; Fat Face, TopShop, Topman and Blu Ink.
Occupation: My target audience could possibly still be students or would be starting at their jobs. They would tend not to have overly high paid jobs and could quite possibly work in an office.
Audience Research
Here is a copy of the questionnaire that I produced and distributed in order to analyse my results and discover my target audiences needs. I handed my questionnaire out to 20 people and received 15 copies back.
Music Video: Questionnaire
I am a Year 13 student at Bungay High School currently studying Media Studies. I have been set the task of producing a music video to fit with a chosen song. To create the most successful music video possible I have decided to find out what the audience would actually like to see. I would greatly appreciate it if you could take a few minutes to fill in my questionnaire.
1) What genre of music do you most enjoy listening to ?
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
2) Have you heard of the artist Jack Johnson ?
- Yes
- No
3) If yes which genre do you believe his music fits into ?
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
4) Do you like to watch music videos ?
- Yes
- No
5) If yes please state why.
……………………………………………………………………………………………………..
6) Which features would you like to see within a music video ?
- Miming
- Artist
- Actors
- Storyline
- Dance Routine
- Many Locations
- Single Location
- Obscure Content
- Content that relates to song
7) Please give reasons for the choice of features in question 6
………………………………………………………………………………………………………
8) Would you like to see the artist within their own music video ?
- Yes
- No
9) Please give reasons for your answer to question 8
……………………………………………………………………………………………………….
10) Do you think an interlinking storyline should relate to the lyrics of a song ?
- Yes
- No
11) Please give reasons for your answer to question 10
……………………………………………………………………………………………………….
12) Do you think the pace of the song should fit with the pace of the video ?
- Yes
- No
13) Do you think a successful music video should be original ?
-Yes
- No
14) Please name a music video that you like to watch, and state why ?
................................................................................................................................
Many thanks for taking the time to fill in my questionnaire, your answers will be greatly helpful to my project.
Tonteen Smith
Music Video: Questionnaire
I am a Year 13 student at Bungay High School currently studying Media Studies. I have been set the task of producing a music video to fit with a chosen song. To create the most successful music video possible I have decided to find out what the audience would actually like to see. I would greatly appreciate it if you could take a few minutes to fill in my questionnaire.
1) What genre of music do you most enjoy listening to ?
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
2) Have you heard of the artist Jack Johnson ?
- Yes
- No
3) If yes which genre do you believe his music fits into ?
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
4) Do you like to watch music videos ?
- Yes
- No
5) If yes please state why.
……………………………………………………………………………………………………..
6) Which features would you like to see within a music video ?
- Miming
- Artist
- Actors
- Storyline
- Dance Routine
- Many Locations
- Single Location
- Obscure Content
- Content that relates to song
7) Please give reasons for the choice of features in question 6
………………………………………………………………………………………………………
8) Would you like to see the artist within their own music video ?
- Yes
- No
9) Please give reasons for your answer to question 8
……………………………………………………………………………………………………….
10) Do you think an interlinking storyline should relate to the lyrics of a song ?
- Yes
- No
11) Please give reasons for your answer to question 10
……………………………………………………………………………………………………….
12) Do you think the pace of the song should fit with the pace of the video ?
- Yes
- No
13) Do you think a successful music video should be original ?
-Yes
- No
14) Please name a music video that you like to watch, and state why ?
................................................................................................................................
Many thanks for taking the time to fill in my questionnaire, your answers will be greatly helpful to my project.
Tonteen Smith
Questionnaire Results
1) What genre of music do you most enjoy listening to ?
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
2) Have you heard of the artist Jack Johnson ?
- Yes (10/15)
- No
3) If yes which genre do you believe his music fits into ?
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
4) Do you like to watch music videos ?
- Yes (12/15)
- No
5) If yes please state why.
- Gives the song another element of interest
- For fun !
6) Which features would you like to see within a music video ?
- Miming
- Artist
- Actors
- Storyline
- Dance Routine
- Many Locations
- Single Location
- Obscure Content
- Content that relates to song
7) Please give reasons for the choice of features in question 6
- One location would be boring
- Interesting
8) Would you like to see the artist within their own music video ?
- Yes (13/15)
- No
9) Please give reasons for your answer to question 8
- Relates the artist to the song
- Adds interest
- Good for fans of certain artists/bands
10) Do you think an interlinking storyline should relate to the lyrics of a song ?
- Yes (14/15)
- No
11) Please give reasons for your answer to question 10
- Give the lyrics more meaning
- Give the video more interest factors
12) Do you think the pace of the song should fit with the pace of the video ?
- Yes (15/15)
- No
13) Do you think a successful music video should be original ?
-Yes (12/15)
- No
14) Please name a music video that you like to watch, and state why ?
- Bruno Mars - Just the way you are. (really clever and interesting)
- Cee Lo Green - Forget You (original)
- Billionaire - Travie Mccoy (makes me feel happy)
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
2) Have you heard of the artist Jack Johnson ?
- Yes (10/15)
- No
3) If yes which genre do you believe his music fits into ?
- Rock
- Pop
- Jazz
- Classical
- Indie
- Hip Hop
- Dance
- Acoustic
4) Do you like to watch music videos ?
- Yes (12/15)
- No
5) If yes please state why.
- Gives the song another element of interest
- For fun !
6) Which features would you like to see within a music video ?
- Miming
- Artist
- Actors
- Storyline
- Dance Routine
- Many Locations
- Single Location
- Obscure Content
- Content that relates to song
7) Please give reasons for the choice of features in question 6
- One location would be boring
- Interesting
8) Would you like to see the artist within their own music video ?
- Yes (13/15)
- No
9) Please give reasons for your answer to question 8
- Relates the artist to the song
- Adds interest
- Good for fans of certain artists/bands
10) Do you think an interlinking storyline should relate to the lyrics of a song ?
- Yes (14/15)
- No
11) Please give reasons for your answer to question 10
- Give the lyrics more meaning
- Give the video more interest factors
12) Do you think the pace of the song should fit with the pace of the video ?
- Yes (15/15)
- No
13) Do you think a successful music video should be original ?
-Yes (12/15)
- No
14) Please name a music video that you like to watch, and state why ?
- Bruno Mars - Just the way you are. (really clever and interesting)
- Cee Lo Green - Forget You (original)
- Billionaire - Travie Mccoy (makes me feel happy)
Questionnaire Analysis
Here are a couple of bar charts, bar charts and diagrams to show a visual representation of my results !
It is clear from the graph that most of the people questioned enjoy listening to acoustic and pop music the most, with no one questioned enjoying listening to classical or dance music. I feel that this result shows i have established well who my audience are .
From the pie chart i can see that many features were chosen as what people would like to see within a music video. I will attempt to include as many of these features possible that people chose and i will ensure that i do not include the features that my target audience did not pick e.g. dance routine.
From the two above charts it is clear that people do like to watch music videos as that many people have heard of the artist Jack Johnson. This shows just how important a music video is to the popularity of any artist or band !
Although personally i had already placed Jack Johnson's music into a genre, i felt i also needed to ask my target audience this same question. The most popular answer was by far acoustic ! I am very pleased with this question result as i feel like i am going along the correct track for creating a successful music video.
Questionnaire Conclusion
To make my music video as successful as possible i will need to listen to my target audience as much as possible and also to consult them where possible and appropriate.
To discover the requirements appropriate for my genre of music video I composed a questionnaire, in which I asked questions upon requirements of a music video that my audience felt suitable. From my questionnaire I discovered to create a successful music video I would have to include the following:
· Pace of video suitable for the pace of song
· Artist singing interlinking with storyline
· 2 or more characters
· Instruments suitable for the song
Conventions that would not be appropriate I discovered would be:
· High paced dance routine
· Theatrical theme
· Artist only
I believe if I include these requirements I will be able to create a successful music video for my chosen song.
To discover the requirements appropriate for my genre of music video I composed a questionnaire, in which I asked questions upon requirements of a music video that my audience felt suitable. From my questionnaire I discovered to create a successful music video I would have to include the following:
· Pace of video suitable for the pace of song
· Artist singing interlinking with storyline
· 2 or more characters
· Instruments suitable for the song
Conventions that would not be appropriate I discovered would be:
· High paced dance routine
· Theatrical theme
· Artist only
I believe if I include these requirements I will be able to create a successful music video for my chosen song.